{"id":2489,"date":"2015-11-04T06:13:17","date_gmt":"2015-11-04T06:13:17","guid":{"rendered":"http:\/\/luxurycarmagazine.com\/en\/?p=2489"},"modified":"2015-11-04T05:19:31","modified_gmt":"2015-11-04T05:19:31","slug":"hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year","status":"publish","type":"post","link":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/","title":{"rendered":"Hyundai set to launch standalone Genesis luxury brand in December"},"content":{"rendered":"

It may not come as a surprise to some, but Hyundai is finally entering the luxury game for real. Only, it will not fly under the Hyundai banner at all; the \u201cGenesis\u201d name\u2014which has graced the flanks and trunklids of two Hyundai models for a number of years\u2014is now a brand unto itself.<\/strong><\/p>\n

\"Logo_Genesis<\/a><\/p>\n

Hyundai Motor Co. is saying that by 2020, the Genesis brand will have six models in its line-up, all adopting an alphanumeric naming structure starting with the letter \u201cG\u201d, and ending with 90, 80 and so on. Think Infiniti models, just with a \u201cG\u201d instead of a \u201cQ\u201d or \u201cQX\u201d.<\/p>\n

To prove that the Genesis models will be more than just Hyundai models with new badges (indeed, the bewinged Genesis badge has existed for some time, and will get modified to fit its new standalone status), Hyundai has hired Luc Donckerwolke\u2014currently the head of the Hyundai Motor Design Center\u2014to lead the new division. He has been responsible for designing numerous Volkswagen Auto Group models, ranging from the Bentley Continental Flying Spur sedan, to the Lamborghini Murcielago supercar.<\/p>\n

In addition to all-new models, Genesis customers can expect a new customer experience that aims to reduce as many hassles as possible, and provide a more tailored fit for their needs. It\u2019s a trend started with the Equus full-size sedan, whose owners were eligible for service without even having to leave their driveway; Hyundai would come to them.<\/p>\n

\u201cWe have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort,\u201d said Euisun Chung, Hyundai vice chairman. \u201cThe Genesis brand\u2026will become a market leader through our human-centered brand strategy.\u201d<\/p>\n

No models have yet been announced, but expect the line-up to involve both mid- and full-size sedans, a sporty coupe, and full-size crossover. Hmm, I seem to remember a few current Hyundai models that fit those descriptions\u2026<\/p>\n

Look for more news on the Genesis brand both at the L.A. Auto Show in two weeks\u2019 time, and the North American International Auto Show next January.<\/p>\n

\n
\n
\n Logo_Genesis Brand (3)<\/a>\n
\"\"<\/div>\n \n \n<\/div>\n
\n Luc Donckerwolke_2 (2)<\/a>\n
\"\"<\/div>\n \n \n<\/div>\n
\n VC Euisun Chung_Genesis Brand (3)<\/a>\n
\"\"<\/div>\n \n \n<\/div>\n\n<\/div>\n\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It may not come as a surprise to some, but Hyundai is finally entering the luxury game for real. Only, it will not fly under the Hyundai banner at all; the \u201cGenesis\u201d name\u2014which has graced the flanks and trunklids of two Hyundai models for a number of years\u2014is now a brand unto itself. Hyundai Motor …<\/p>\n","protected":false},"author":1,"featured_media":2490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[45,44,127],"yoast_head":"\nHyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En\" \/>\n<meta property=\"og:description\" content=\"It may not come as a surprise to some, but Hyundai is finally entering the luxury game for real. Only, it will not fly under the Hyundai banner at all; the \u201cGenesis\u201d name\u2014which has graced the flanks and trunklids of two Hyundai models for a number of years\u2014is now a brand unto itself. Hyundai Motor ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/\" \/>\n<meta property=\"og:site_name\" content=\"LuxuryCarMagazine En\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T06:13:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-04T05:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/luxurycarmagazine.com\/en\/wp-content\/uploads\/2015\/11\/Logo_Genesis-Brand-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Jolicoeur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Jolicoeur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/\",\"url\":\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/\",\"name\":\"Hyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En\",\"isPartOf\":{\"@id\":\"https:\/\/luxurycarmagazine.com\/en\/#website\"},\"datePublished\":\"2015-11-04T06:13:17+00:00\",\"dateModified\":\"2015-11-04T05:19:31+00:00\",\"author\":{\"@id\":\"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/3ac9dddf8a6737b0d44915c287223010\"},\"breadcrumb\":{\"@id\":\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/luxurycarmagazine.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hyundai set to launch standalone Genesis luxury brand in December\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/luxurycarmagazine.com\/en\/#website\",\"url\":\"https:\/\/luxurycarmagazine.com\/en\/\",\"name\":\"LuxuryCarMagazine En\",\"description\":\"Luxury Car Review and News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/luxurycarmagazine.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/3ac9dddf8a6737b0d44915c287223010\",\"name\":\"Charles Jolicoeur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/238a5101bf3c01f5f1f468637e0625cb?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/238a5101bf3c01f5f1f468637e0625cb?s=96&d=mm&r=g\",\"caption\":\"Charles Jolicoeur\"},\"url\":\"http:\/\/luxurycarmagazine.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/","og_locale":"en_US","og_type":"article","og_title":"Hyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En","og_description":"It may not come as a surprise to some, but Hyundai is finally entering the luxury game for real. Only, it will not fly under the Hyundai banner at all; the \u201cGenesis\u201d name\u2014which has graced the flanks and trunklids of two Hyundai models for a number of years\u2014is now a brand unto itself. Hyundai Motor ...","og_url":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/","og_site_name":"LuxuryCarMagazine En","article_published_time":"2015-11-04T06:13:17+00:00","article_modified_time":"2015-11-04T05:19:31+00:00","og_image":[{"width":1950,"height":449,"url":"http:\/\/luxurycarmagazine.com\/en\/wp-content\/uploads\/2015\/11\/Logo_Genesis-Brand-3.jpg","type":"image\/jpeg"}],"author":"Charles Jolicoeur","twitter_misc":{"Written by":"Charles Jolicoeur","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/","url":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/","name":"Hyundai set to launch standalone Genesis luxury brand in December | LuxuryCarMagazine En","isPartOf":{"@id":"https:\/\/luxurycarmagazine.com\/en\/#website"},"datePublished":"2015-11-04T06:13:17+00:00","dateModified":"2015-11-04T05:19:31+00:00","author":{"@id":"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/3ac9dddf8a6737b0d44915c287223010"},"breadcrumb":{"@id":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/luxurycarmagazine.com\/en\/hyundai-set-to-launch-standalone-genesis-luxury-brand-next-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/luxurycarmagazine.com\/en\/"},{"@type":"ListItem","position":2,"name":"Hyundai set to launch standalone Genesis luxury brand in December"}]},{"@type":"WebSite","@id":"https:\/\/luxurycarmagazine.com\/en\/#website","url":"https:\/\/luxurycarmagazine.com\/en\/","name":"LuxuryCarMagazine En","description":"Luxury Car Review and News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luxurycarmagazine.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/3ac9dddf8a6737b0d44915c287223010","name":"Charles Jolicoeur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luxurycarmagazine.com\/en\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/238a5101bf3c01f5f1f468637e0625cb?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/238a5101bf3c01f5f1f468637e0625cb?s=96&d=mm&r=g","caption":"Charles Jolicoeur"},"url":"http:\/\/luxurycarmagazine.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/posts\/2489"}],"collection":[{"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=2489"}],"version-history":[{"count":2,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/posts\/2489\/revisions"}],"predecessor-version":[{"id":2494,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/posts\/2489\/revisions\/2494"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/media\/2490"}],"wp:attachment":[{"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=2489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=2489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/luxurycarmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=2489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}